Embrace the engaged few: When you send a tweet, the whole world can see it.

For example, users can create servers about brands that are not run by the brands’ corporate marketing departments. AllSaints (apparel), Chipotle (burritos) and Jack In The Box (burgers) all use Discord. Even so, businesses (paywall) are making use of the app. The focus is on shared interests and community, not advertising.ĭiscord is built around the user - not the corporate marketer. Users can choose which content and servers to engage with, and no algorithm dictates what they see. You can moderate the content and expel members. Each channel can have a unique focus and rules. You can use text and voice to chat and share content. You can also join a server someone shared with you or that you discovered via search. People have called Discord “ Slack for Gen Z” (while others have called Slack “Discord for boomers”).Īctivity on Discord is organized around servers, which are topic-based communities where you can collaborate, share and just talk and chat. These users might organize study groups, run meetings, watch movies together, plan community events and more. While the app still retains gaming and technology users, this example illustrates its value to a broader user base.

They no longer notice when their iPhones ring, but they never miss a message on Discord. When they have their headphones on, the boys can’t hear us calling up the stairs to them. In my own house, every evening, my wife and I must type the words “dinner time” into a Discord chat with our children if we hope to share a family meal.

Monthly active users grew from 250 million in 2019 to 350 million in 2021, according to Influencer Marketing Hub.ĭata from Verto Analytics published in The Wall Street Journal in 2021 (paywall) found that users spend more time on Discord than any other social media app except Facebook.ĭiscord seems to have a firm grip on its young users. Even after accounting for the pandemic-driven boom in all things digital, Discord’s usage has grown quickly.

What can discord do